There are many pitfalls that the unsuspecting event organizer could discover. In fact much of the job can be ensuring that these are avoided with careful planning. This week’s post gives you an insight into the most common mistakes that will ruin your event.
Getting the dates wrong
No one turns up because something else is going on. One of the simplest aspects, getting the date right, can be one an area most likely to fail. Good scheduling with all stake holders and an awareness of what other things are going on around this time, should see you avoiding making this simple but disastrous mistake.
Attendees find it very taxing to get to your venue because it’s in the wrong place, or perhaps it’s just difficult to get to at that time of day. Choosing a convenient venue may not be exciting but it is critical to success. Try and factor in all your attendees needs and then narrow the possible locations down accordingly.
Event poorly marketed
No one turns up because either they have not realized it’s going on, or they did not realize the benefit it offered them. Either way, you’ve got to get promotion and marketing right to get people through the door. This is a complex subject with many possible solutions but try and make the best use of your existing customers who’re already convinced of your value.
Too little direction and micromanagement
When it comes to actually staging the event, it’s likely that you’ve hired an experienced team. Make the most of them. If you give them clear direction about what your goals are but allow them to use their expertise in executing them, you’ll find you get so much more out of them. If you don’t tell them what you really need but micromanage every aspect, odds are they won’t be able to perform to the right level and will be and look disinterested.
Have a backup plan
There are certain elements of your event plan that are critical; without which the event will not be a success. Examples include keynote speakers and getting people from the airport. If you don’t have at least the start point for failure in one of these critical areas, you’re leaving yourself open to failure.
Exclusive Sedan is a company that has an immensely high regard for conference organizers; we know you perform multiple tasks with dedication and commitment. We’re proud of our relationships with you, not just here in L.A. but throughout the world. We hope that this short summary has proved useful and would offer you the suggestion that the next time you need quality ground transportation in the L.A. area you consider a company that understands that long term success is built on working with partners in the travel industry to build fruitful and enduring relationships. Call our team today to see what we can offer.