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Finding The Perfect Speaker


Event managers are must wrestle with the challenge of finding the perfect speaker for their own unique needs. One of the best ways to find the right person is to go through a speaker bureau; this short post tells you exactly what it is you need to do to ensure you get the most out of one.

First the basics

As with many things, the earlier you contact a speaker bureau the higher the chance will be that they will be able to deliver what you need. Staying with time for a moment, if your dates are flexible and the speaker is more important than the date, you should definitely let the company know this. The other critical issue that you must be up front about is the budget, this will be a key way that the bureau will sort potential speakers.

The Audience

A good bureau will need to know a lot about your potential audience. Particularly, you should indicate the age range, occupation, educational background and likely male/female ratio of your attendees. Most critically, they should know why you want the speaker. The answer to this question should not come from your but from your audience’s perspective.

The role you need playing

Speakers have many differing roles in an event, they can be the keynote speaker that is absolutely critical to very success of the event or they could just be some background color; to lighten the mood. They need to know this to play the role you need.

You may well already have a strong idea of what sort of person you’re looking for. If this is the case, be sure to communicate it. Do you, for example, want a sports figure or a celebrity; or perhaps you need an expert from your industry.

You may also know what worked well previously. Try and distill the successful aspects out of previous experiences and communicate this. Here it’ll be important to say why something or somebody was successful

How it will be directed

Speakers themselves need to know where they are going to fit in the agenda in order to be effective. This must be framed in the objectives of the day. If you can give people an understanding of what it is that needs to be achieved and not prescribe to them how to do it, you’ll most likely be successful.

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We can provide chauffeured and bespoke travel solutions for all occasions and would be delighted to explain exactly what we can do to make your own unique situation better. Call us today to find out just how.

Posted on Feb 28 2014

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