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How to Create the Definitive Event App


There’s an app for pretty much everything these days, but sadly the create event apps app is not yet to be found. In the meantime, for those creating apps to support, enhance and complement events there are many things to consider. This short post lets you know what the most important things are to ensure you have the definitive event app next time around.

Target Audience

An app can’t and shouldn’t be intended for everyone. Take a little bit of time to work out exactly who the intended audience is. It is clearly for your attendees but not all will likely download it. Perhaps find out what type of people downloaded your last event app, define their needs and go from there.

With an idea of the target audience, try and narrow down what sort of people they are. How old, how tech and app savvy are they and do they need to network at the event? These answers will steer you in the right direction to getting the app sorted.

Without overly stereotyping, the younger more tech savvy will appreciate a more detailed app, while the older and less tech aware may well get more from something more straight-forward. This does not mean that you should not aim for an easy to use app that a child can find their way round; because you should.


The aspect that will bring your app together in a successful format is focus. It will keep the quantity of information under control and the quality high. Focus should also allow you to keep the content that you provide small enough that it works on a small smartphone screen.

While focus is a must, it can be a good idea to give your attendees the start point to find out more about the area that they are in.  For Example, you could give a link to a useful information page with key numbers, respectable hotels and transportation options.

Get your app out there

The last aspect to consider is how you’ll get your app to the people that need it. It is going to need to be highly publicized; include links in emails, within your social media presence and of course on your website.

We hope this short post contributes in some small way to making your event app awesome. As a Los Angeles based ground transportation company, Exclusive Sedan can offer more than just advice for getting your event right - we provide the full spectrum of business and leisure chauffeured transportation and have a long history of working with event organizers and delivering outstanding levels of service, planning advice and support. Operating in the Los Angeles area and with affiliates throughout the world, we’d love to hear from you, so call us today to ensure one aspect of your event planning is not a concern.

Posted on May 14 2014

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